Category Archives: The Carpet & Rug Institute

Old-fashioned word-of-mouth advertising is the most cost effective way to grow a business, especially a service-based company like a BSC or distributorship. A referral program delivers highly qualified leads that close faster, convert better, and have a higher lifetime value, according to a recent survey of 600 B2B professionals. Although referral programs promise impressive results,

The first thing customers notice when they visit a company isn’t its state-of-the-art equipment or its best-in-class products. They base their first impression of a business on the state of the building and its grounds. For better or for worse, customers assume how a company’s property looks is a reflection of its management. Whether you’re

You probably spend a lot of time cleaning carpets. It’s no surprise, considering carpet makes up more than half of the U.S. flooring market. Facilities like carpet because in addition to being affordable and durable, it dampens noise and provides cushion underfoot. In fact, carpet is so pervasive that it has its own trade association.