A business can’t pay its bills without sales, but constantly searching for new clients is expensive and exhausting. Instead of focusing on adding new accounts to your customer base, try maximizing those you already have. When it comes to marketing, there’s no greater return on investment than getting more from existing clients. Retaining current customers
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A website is no longer optional. As janitorial buyers continue to get younger, a BSC needs an online presence to meet clients where they like to shop. More than two-third of service-based companies find leads because of their websites; if you’re not among that number it’s time to take a critical look at your website.
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In the crowded BSC marketplace, it’s not enough to just deliver on the specs of an RFP and walk away. To stand out from the competition, you need to awe clients by going above and beyond expectations. Here are 10 tactics to help you leave a lasting impression and earn long-term and repeat business. 1.
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Old-fashioned word-of-mouth advertising is the most cost effective way to grow a business, especially a service-based company like a BSC or distributorship. A referral program delivers highly qualified leads that close faster, convert better, and have a higher lifetime value, according to a recent survey of 600 B2B professionals. Although referral programs promise impressive results,
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Buyers of janitorial products have more choices than ever, both in what’s available to them and in where they can shop. Just two decades ago, local janitorial suppliers dominated the landscape. Today, traditional mom-and-pop distributors compete with national firms, big-box stores, and online resources like Amazon. It’s no surprise retail giants are taking an interest
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As part of our series on “Industry Influencers” including the Carpet & Rug Institute (CRI), the Green Building Council, and others, we’re pleased to turn the Spotlight on the American Institute for Cleaning Sciences (AICS). Are you a BSC facing declining profit margins? A facility or housekeeping manager struggling with inconsistent cleaning results? Have your
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The first thing customers notice when they visit a company isn’t its state-of-the-art equipment or its best-in-class products. They base their first impression of a business on the state of the building and its grounds. For better or for worse, customers assume how a company’s property looks is a reflection of its management. Whether you’re
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You know environmentally friendly cleaning is here to stay, and you’ve made some big changes in how your company operates so you can tap into the growing green market. Now, how do you let customers know your commitment to sustainability is more than a passing fad? Follow this 8-step action plan. 1. Define it. “Green”
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Summer has given way to autumn, which means children across the country have returned to school. The kids returned to spotless buildings thanks to deep cleanings performed during the lengthy break, and now janitors working hard to maintain that appearance level for the entire school year. It’s the same story every year, of course, but
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You probably spend a lot of time cleaning carpets. It’s no surprise, considering carpet makes up more than half of the U.S. flooring market. Facilities like carpet because in addition to being affordable and durable, it dampens noise and provides cushion underfoot. In fact, carpet is so pervasive that it has its own trade association.
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