Your Company is on Social Media, Now What? Social media can help keep your company top-of-mind for current customers and attract new business. Without a full marketing department or unlimited resources for a contractor, however, all of those social sites just feel overwhelming. Picking Your Battles “It’s impossible to write every story, for every audience,
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Sales and marketing are essential to the growth of any business. Many small businesses do a good job with the sales side of that equation. They make the phone calls, send the emails, and get outside the office to make those all-important in-person contacts. That’s great, because those traditional sales methods work well. Marketing, on
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In 2015, Coca-Cola™ produced the first bottles made entirely from plants. As well, Apple™ produced a line of 100% beryllium free products. Each year, companies around the world strive to manufacture a better, more sustainable and user friendly product than their previous efforts. Tornado Industries is a leading manufacturer of sustainable cleaning equipment. Like Coca-Cola™,
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Although more than 80 percent of U.S. businesses lease equipment, according to the Small Business Administration, it remains a relatively uncommon practice in the cleaning industry. That means when it comes to choosing between buying or leasing, many facility managers and BSCs feel dazed and confused. In short, a lease allows users to make payments
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Corporate recycling programs are commonplace these days. If you you or your clients are late to the eco-friendly party, it’s time start doing your part. Starting a recycling program for your facility (or helping a client start one for theirs) may sound overwhelming, but it’s actually inexpensive and painless. In the average workplace, about 80
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You might be surprised to find the topic of succession planning on the blog of a floor care equipment company. However, recent events at our own company reminded us of the importance of this topic for all businesses. Tacony Corporation, our parent company, recently went through a leadership transition that was announced this January. Tacony’s
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The vacuum cleaner is a key weapon in a janitor’s arsenal. There have been a lot of changes to this key piece of equipment since its invention about 100 years ago, and technological advances continue to improve ease of use, efficiency, and effectiveness. Lately, there has been a lot of talk in the jan/san industry about
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It is easy to understand the importance of hand washing as it relates to schools, healthcare or the food industry, but recent studies show it is an easy, inexpensive and effective way to increase productivity in a corporate setting as well. Hand washing is the single most important way to prevent the spread of infection,
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by Tornado Industries, Inc. In many parts of the country, the winter months present special floor-care challenges. Snow and the products used to keep it off pavement tracked into and around buildings, and the increased moisture creates mud that can be carried on the soles of shoes. A proper winter-floor care program requires a lot
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by Tornado Industries, Inc. Don’t have a marketing department? Don’t worry. There are plenty of tactics anyone can employ with limited skills and without a major investment of time or money. Even novices can implement these 6 cheap and easy marketing ideas before the end of the month. 1. Write Great Content. Even if you’re
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