Tag Archives: Marketing

15 Jun

7 Steps to Hiring the Top 7%

Hire better…sell more. By: Jim Peduto, Esq., CBSE If you are like most companies, your hiring process looks like this: Place an advertisement (online or print) Review resumes Interview Hire The process is prefect…unless your goal is to hire “A” players…the 7% of sales reps that are elite. If your ramp up time is long,

Read More
13 Jun

How to Market to the Healthcare Industry

The aging population and expanded benefits under the Affordable Care Act (ACA) are creating a tsunami of opportunity for BSCs and jan/san distributors. The $20-plus billion health industry is America’s largest, and it’s expected to grow more in the next decade than any other sector. Healthcare spending accounts for 17.5 percent of the national economy,

Read More
31 May

Effectively Branding Your Business – Regardless of Your Budget

This is the third article in our series on small business marketing for the web. In the first article, we talked about the need for small businesses to have an effective online presence and provided a quick start guide to get them going. In the second we covered the process of creating a practical marketing

Read More
12 Apr

Recoup Medicare Reimbursements by Cleaning for Health

Last week, we discussed how the Affordable Care Act (ACA) made sweeping changes to Medicare payments by tying them to outcomes. The new reimbursement policies are comprehensive and touch all aspects of patient care, including housekeeping. The Takeaway Learn more about the affordable care act and how it affects the janitorial industry. Now that you

Read More
05 Apr

Linking Medicare Payments to Outcomes, and Why You Should Care

Unless you’ve been living under a rock, you’ve heard plenty about the Affordable Care Act (ACA) and how the sweeping reform affects U.S. health insurance. What you may not know, however, is that the law also has major ramifications on the cleaning industry. In an effort to improve patient care, the ACA rewards hospitals that

Read More
23 Mar

Making Social Media Work For You

Your Company is on Social Media, Now What? Social media can help keep your company top-of-mind for current customers and attract new business. Without a full marketing department or unlimited resources for a contractor, however, all of those social sites just feel overwhelming. Picking Your Battles “It’s impossible to write every story, for every audience,

Read More
28 Jan

Marketing Made Easy: 6 Ideas You Can Implement Quickly

by Tornado Industries, Inc. Don’t have a marketing department? Don’t worry. There are plenty of tactics anyone can employ with limited skills and without a major investment of time or money. Even novices can implement these 6 cheap and easy marketing ideas before the end of the month. 1. Write Great Content. Even if you’re

Read More
03 Dec

Winter-Proof Your Business: 5 Tips for Beating a Slow Season

by Sean Martschinke, Marketing Manager, Tornado Industries It’s December and that means the holiday season is nearly here. Many BSCs say sales during the period between Thanksgiving and New Year’s Day become sluggish or, for some, completely stalled. The phones stop ringing, employees go on vacation, and the office gets eerily silent. Although the winter slump

Read More
workloading blog image
06 Oct

Take the Guesswork Out of Estimating Cleaning Budgets

By Michael Schaffer Estimating by Eyeballing: A Thing of the Past With studies suggesting that cleaning consumes 20 to 35 percent of an average facilities total maintenance and operations budget, it is amazing that many industry veterans still believe it is okay to eyeball a building and proclaim how many hours it will take to

Read More
Page 1 of 212