Old-fashioned word-of-mouth advertising is the most cost effective way to grow a business, especially a service-based company like a BSC or distributorship. A referral program delivers highly qualified leads that close faster, convert better, and have a higher lifetime value, according to a recent survey of 600 B2B professionals. Although referral programs promise impressive results,
The first thing customers notice when they visit a company isn’t its state-of-the-art equipment or its best-in-class products. They base their first impression of a business on the state of the building and its grounds. For better or for worse, customers assume how a company’s property looks is a reflection of its management. Whether you’re
Summer has given way to autumn, which means children across the country have returned to school. The kids returned to spotless buildings thanks to deep cleanings performed during the lengthy break, and now janitors working hard to maintain that appearance level for the entire school year. It’s the same story every year, of course, but
You probably spend a lot of time cleaning carpets. It’s no surprise, considering carpet makes up more than half of the U.S. flooring market. Facilities like carpet because in addition to being affordable and durable, it dampens noise and provides cushion underfoot. In fact, carpet is so pervasive that it has its own trade association.
By now, it’s pretty safe to say that the green movement has reached mass appeal in the jan/san industry. Before marketing yourself as eco-friendly, however, it’s important to understand the difference between “green” and “greenwashing.” What is greenwashing? Trying to appear greener than you are is called greenwashing (the word is a spin on the
There’s no bigger buzzword in business these days than “green.” Companies of all types are making environmental sustainability a priority and choosing vendors who align with their goals. Before jumping on the bandwagon, however, it’s important to understand the true meaning of sustainability. In fact, there are three pillars of corporate sustainability and each is
Streak-free windows and spotless floors are certainly important, but aesthetics aren’t the primary purpose for cleaning. More important is the role janitors play in protecting the health of a building’s occupant—and nowhere does this matter more than in the education market. Make sure you’re doing all you can to keep kids healthy with this guide