Category Archives: Marketing

29 Dec

5 Sales Strategies for the New Year

A new year is the perfect time to reevaluate your sales strategies. What went right in 2016 and what needs improvement? Use the holiday sales slump to think about ways you can do things different and better in 2017. If your sales approach could use a little shaking up, try these 5 strategies to create

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13 Dec

Time-Management Strategies for BSCs

Whether you wear all the hats in your cleaning company or manage a large team, chances are good you feel like you just don’t have enough hours in your day. It’s a common complaint among BSCs, and one that can only be solved by better managing your time. Without a good plan in place, you

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31 May

Effectively Branding Your Business – Regardless of Your Budget

This is the third article in our series on small business marketing for the web. In the first article, we talked about the need for small businesses to have an effective online presence and provided a quick start guide to get them going. In the second we covered the process of creating a practical marketing

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23 Mar

Making Social Media Work For You

Your Company is on Social Media, Now What? Social media can help keep your company top-of-mind for current customers and attract new business. Without a full marketing department or unlimited resources for a contractor, however, all of those social sites just feel overwhelming. Picking Your Battles “It’s impossible to write every story, for every audience,

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28 Jan

Marketing Made Easy: 6 Ideas You Can Implement Quickly

by Tornado Industries, Inc. Don’t have a marketing department? Don’t worry. There are plenty of tactics anyone can employ with limited skills and without a major investment of time or money. Even novices can implement these 6 cheap and easy marketing ideas before the end of the month. 1. Write Great Content. Even if you’re

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03 Dec

Winter-Proof Your Business: 5 Tips for Beating a Slow Season

by Sean Martschinke, Marketing Manager, Tornado Industries It’s December and that means the holiday season is nearly here. Many BSCs say sales during the period between Thanksgiving and New Year’s Day become sluggish or, for some, completely stalled. The phones stop ringing, employees go on vacation, and the office gets eerily silent. Although the winter slump

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