Tag Archives: Customer Service

07 Jul

Making Sense of Green Certifications

Not so long ago, green cleaning was far from a priority for many in the industry. In a sector driven by practical concerns, it was largely considered a novelty. Times have changed dramatically. Environmentally sound cleaning practices and products have a solid presence in the industry, and recent studies have shown consumers are increasingly willing

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15 Jun

7 Steps to Hiring the Top 7%

Hire better…sell more. By: Jim Peduto, Esq., CBSE If you are like most companies, your hiring process looks like this: Place an advertisement (online or print) Review resumes Interview Hire The process is prefect…unless your goal is to hire “A” players…the 7% of sales reps that are elite. If your ramp up time is long,

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13 Jun

How to Market to the Healthcare Industry

The aging population and expanded benefits under the Affordable Care Act (ACA) are creating a tsunami of opportunity for BSCs and jan/san distributors. The $20-plus billion health industry is America’s largest, and it’s expected to grow more in the next decade than any other sector. Healthcare spending accounts for 17.5 percent of the national economy,

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31 May

Effectively Branding Your Business – Regardless of Your Budget

This is the third article in our series on small business marketing for the web. In the first article, we talked about the need for small businesses to have an effective online presence and provided a quick start guide to get them going. In the second we covered the process of creating a practical marketing

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25 May

Shining Light on Day Cleaning

Traditionally, janitorial work has been done after dark. In recent years, however, an increasing number of facilities are eliminating nighttime cleaning in favor of day cleaning. Advocates of day cleaning cite many benefits to the method, and expect it will continue to gain steam in the coming decade. Building owners and facility managers often choose

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23 Mar

Making Social Media Work For You

Your Company is on Social Media, Now What? Social media can help keep your company top-of-mind for current customers and attract new business. Without a full marketing department or unlimited resources for a contractor, however, all of those social sites just feel overwhelming. Picking Your Battles “It’s impossible to write every story, for every audience,

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28 Jan

Marketing Made Easy: 6 Ideas You Can Implement Quickly

by Tornado Industries, Inc. Don’t have a marketing department? Don’t worry. There are plenty of tactics anyone can employ with limited skills and without a major investment of time or money. Even novices can implement these 6 cheap and easy marketing ideas before the end of the month. 1. Write Great Content. Even if you’re

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03 Dec

Winter-Proof Your Business: 5 Tips for Beating a Slow Season

by Sean Martschinke, Marketing Manager, Tornado Industries It’s December and that means the holiday season is nearly here. Many BSCs say sales during the period between Thanksgiving and New Year’s Day become sluggish or, for some, completely stalled. The phones stop ringing, employees go on vacation, and the office gets eerily silent. Although the winter slump

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