This is the second article in our series on small business marketing for the web. In the first article, we talked about the need for small businesses to have an effective online presence and provided a quick start guide to get them going. Now we’re going to walk through the process of creating a practical
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Last week, we discussed how the Affordable Care Act (ACA) made sweeping changes to Medicare payments by tying them to outcomes. The new reimbursement policies are comprehensive and touch all aspects of patient care, including housekeeping. The Takeaway Learn more about the affordable care act and how it affects the janitorial industry. Now that you
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Unless you’ve been living under a rock, you’ve heard plenty about the Affordable Care Act (ACA) and how the sweeping reform affects U.S. health insurance. What you may not know, however, is that the law also has major ramifications on the cleaning industry. In an effort to improve patient care, the ACA rewards hospitals that
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When you made up this year’s budget, how much did you calculate saving on labor? For cleaning businesses, labor costs account for approximately 80% of expenses. Here’s one idea to save, while maintaining productivity. Upgrade your machines to a faster, more efficient arsenal of commercial cleaning equipment. Did you know that it takes a worker 14
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Your Company is on Social Media, Now What? Social media can help keep your company top-of-mind for current customers and attract new business. Without a full marketing department or unlimited resources for a contractor, however, all of those social sites just feel overwhelming. Picking Your Battles “It’s impossible to write every story, for every audience,
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Sales and marketing are essential to the growth of any business. Many small businesses do a good job with the sales side of that equation. They make the phone calls, send the emails, and get outside the office to make those all-important in-person contacts. That’s great, because those traditional sales methods work well. Marketing, on
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In 2015, Coca-Cola™ produced the first bottles made entirely from plants. As well, Apple™ produced a line of 100% beryllium free products. Each year, companies around the world strive to manufacture a better, more sustainable and user friendly product than their previous efforts. Tornado Industries is a leading manufacturer of sustainable cleaning equipment. Like Coca-Cola™,
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Although more than 80 percent of U.S. businesses lease equipment, according to the Small Business Administration, it remains a relatively uncommon practice in the cleaning industry. That means when it comes to choosing between buying or leasing, many facility managers and BSCs feel dazed and confused. In short, a lease allows users to make payments
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Corporate recycling programs are commonplace these days. If you you or your clients are late to the eco-friendly party, it’s time start doing your part. Starting a recycling program for your facility (or helping a client start one for theirs) may sound overwhelming, but it’s actually inexpensive and painless. In the average workplace, about 80
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You might be surprised to find the topic of succession planning on the blog of a floor care equipment company. However, recent events at our own company reminded us of the importance of this topic for all businesses. Tacony Corporation, our parent company, recently went through a leadership transition that was announced this January. Tacony’s
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